I used windows media to superimpose an image of an overweight woman on to a billboard, adding the cocoa cola logo. The idea is to explore the nature of offence. It appears that we do not find tittilation offensive, when it is young skin .For example look at any advertising campaign and you will often see women in underwear, men stepping out from showers. But we do not like open sexuality, and we do not like being reminded that what we look at are human beings. If a woman with this type of body is placed on a billboard, what would your thoughts be?.
After I got done curling my nose up my thoughts would be scary whale, needs a diet and WOW her leg weighs more than me. That is just some of the things that popped in that I can say..lol...I get it but still can't say I really want to see that while driving along on some billboard.
ReplyDeleteBillboards and adverts have a cumulative effect, they re inforce established social order that support status quo.
Deletewhat the F
ReplyDeleteEasy to understand really, i adapted an existing billboard for my own purposes. Ron English has been doing it for years.
DeleteWe see lots of sexualised advertisements everywhere nowadays yet nobody seems to be taking any offense. The majority of people would rather like that advert more if there was a fit person on it than an unfit one.
ReplyDeleteActually I wouldn't take any offense at all, rather I would be surprised that such a picture would even be considered in a billboard whatever the product may be. In fact I would be more surprised if people that look at the billboard and take it as something sexual then I guess they haven't been out much.
Could a negative reaction to a billboard like this be a subconscious fear of the thought that "nothing is ever perfect"?
Interesting point, thanks for commenting. Were so used to seeing one type of body on adverts, and one type of view. This has undermined everything from womens rights, minority rights. Ads get their power from offering us our insecuritys, even our basic urges are exploited. There was an art group in the early ninties called the 'blank billboard group'. They would go around covering up adverts, it was interesting to see a street with no ads on it.
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